We wanted to approach the Tsvetnoy 4th floor as a giant installation rather than ‘fixtures and fittings’. Fashion and accessories provide such a wonderful landscape and the world around it is often so sterile. Our focus was on shape, materiel and fantasy. We feel we are all bored by gloss white angular shapes. Real materials – stones – wood – marbles offer a connection to people that plastics simply can’t have.
We also wanted the experience to vary and keep surprising you as you walked around the space. One area should feel like you are in a sculpture park and then you walk into an Alice in Wonderland fantasy world – with weird and wonderful cabinets of curiosity. Even in the more fantastic elements, the focus is still on shape and material to keep the objects sophisticated and unlike all other retail environments.